Advertisers paid around $4 million for a 30-second ad, which saw little of the crude jokes, slapstick humor and sexual innuendo of past years in favor of more family-friends spots, featuring patriotism, sentimental scenes, support for causes, and lighter humor. Celebrities were a major theme this year, featured in many of the ads. Here are some of the commercials your listeners may be talking about today (Sound is provided in "Last Night's TV Audio" for ads in blue):
Doritos -- Had two ads
- A kid tricks a man into believing he's made a time machine, which you put a Doritos bag into -- so the kid can snack on them.
- A boy with a bag of Doritos is lassoed by his little brother, who's riding the dog cowboy-style.
Turbo Tax -- Unless you're from Seattle or Denver, watching the Super Bowl is like watching a guy named Sean take the girl you liked to the prom.
Bud Light - Had a series of hidden camera ads of a real guy, Ian Rappaport, unknowingly going on a series of adventures, including meeting Don Cheadle with a llama, playing ping-pong against Arnold Schwarzenegger dressed in a goofy wig, and walking into a One Direction concert.
Beats Music -- Ellen Degeneres searches for the perfect music to dance to, then kicks up her heels with animal-headed people.
Cheerios -- An ad that got some attention before the Super Bowl brings back the interracial family from a previous Cheerios ad, with the dad telling daughter Gracie she's going to have a baby brother, after which she pushes for getting a puppy.
RadioShack -- The ad, poking fun at RadioShack's outdated image, says the '80s called wanting its store back, after which 1980s pop culture figures like Alf, Hulk Hogan, Mary Lou Retton, the California Raisins, Teen Wolf and Chucky tear up the store.
- A woman who wants to be a puppet master quit her job during the commercial.
- Another ad that got attention before the Super Bowl, showed race car driver Danica Patrick in a muscle suit running with body builders to get a spray tan.
TMobile -- There were two ads featuring popular former NFL player Tim Tebow, showing the things he can do without a contract:
- One showed him delivering a baby, catching Bigfoot, speaking at a global summit, and playing on the Moon.
- Another showed him competing in a rodeo, saving puppies, onstage as a rock star, and doing car stunts.
Volkswagen -- A man tells his daughter that every time a car hits 100,000 miles, a German engineer gets his wings. Cut to a car factory where workers start sprouting big angel wings.
Wonderful Pistachios -- Comedian Stephen Colbert, wearing a bright green tie and with an eagle dressed next to him similarly dressed, says the pistachios will sell themselves. After the next commercials, there's another one with Colbert, with even more branding, including both him and the eagle wearing clothes with the Wonderful brand all over them, as Colbert says they needed to do more since enough pistachios hadn't sold in 30 seconds.
H&M -- David Beckham returns in his underwear, this time running around and taking off his T-shirt as he tries to get back inside after being accidentally locked out during a modeling shoot.
CarMax -- A man is slow-clapped by people he passes by as he drives down the street in his "perfect car" from CarMax.
- Beautiful scenery is shown while "America the Beautiful" is sung in several languages.
- A little kid in a football game catches the ball and keeps running past the end zone, out into the street, and all the way to a real football stadium, where he spikes it as a touchdown, after which a groundsman gives him a Coke.
Toyota Highlander -- There were two ads featuring the Muppets, one in which a man stops for beat-up bus at side of the road and the Muppets jump in and start singing.
Audi A3 -- The "Doberhuahua" -- a combination of a Doberman and a Chihuahua -- causes all kinds of havoc. Sarah McLachlan, singer of those heart-wrenching "In the Arms of an Angel" animal commercials, guests.
Kia K900 -- Morpheus from The Matrix touts the benefits of the K900 luxury car to a couple picking up their valet keys, and breaks into the opera aria, "Nessun Dorma."
Budweiser -- The beer maker had a pair of commercials that made you reach for the tissues:
- "Puppy Love," about a puppy that becomes friends with a Clydesdale and keeps coming back home to him, even after being adopted.
- Shows a homecoming parade with Clydesdale for a soldier returning from Afghanistan that Anheuser-Busch helped organize.
- Bob Dylan made a rare commercial appearance touting cars made in Detroit, reminiscent of the carmaker's celebrating Detroit in 2011 that starred Eminem.
- An ad for the Ghibli Maserati that looked almost like a movie trailer featured shadowy imagery and a voiceover by young actress Quvenzhane Wallis, who starred in Beasts of the Southern Wild.
Hyundai Elantra -- Johnny Galecki from The Big Bang Theory navigates a series of obstacles as he tries to pick up a woman driving in a car next to him.
Dannon Oikos -- John Stamos is sexily eating a yogurt with a woman when his Full House castmates, Bob Saget and Dave Coulier, burst in and spoil the mood, saying they have to clean up.
Comedians in Cars Getting Coffee -- An ad for Jerry Seinfeld's new show on Crackle.com featured Seinfeld and Jason Alexander in their Seinfeld personas at the regular diner. "George" is complaining that he wasn't invited to a friend's Super Bowl party, and "Jerry" tells him it was because he "over-cheered" the last time, and "availed himself" of the bathroom in the host's master bedroom.